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SugarCRM Makes the 2014 Gartner Magic Quadrant for SFA

According to the most recent sales force automation report by Gartner, SugarCRM made the magic quadrant as a visionary in the sales force automation market.

The Gartner Magic Quadrant is a research methodology used by Gartner to evaluate the competing players in major technology markets. Broken down in a graphical format, it allows decision makers to have a better understanding of the advantages and disadvantages of a particular provider.

The Gartner Magic Quadrant for Sales Force Automation measures companies based on two areas. First is their ability to execute. Secondly is their completeness of vision. Based on these two areas, providers are separated into 4 different categories.

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Niche players make up the bottom left of the magic quadrant. These are companies that either specifically focus on a small segment of the market or they simply lack the ability to execute and the completeness of vision that their competitors have.

Challengers are companies that have a strong ability to execute. However, these companies lack the vision of where the market is headed. As a result, they may do a good job right now, but long term, their system may fall behind what the market needs.

Visionaries are companies that have a strong ability of understanding where the market is headed. However, these companies may lack the execution abilities that other market players may have.

Leaders are companies that are strong in their understanding of where the market is headed. They are also strong in their ability to execute.

SugarCRM received an excellent rating in the Gartner Magic Quadrant in 2014. They were recognized in the visionary quadrant. They also received the highest rating in the ability to execute out of all of the other companies recognized in the visionary quadrant. In fact, in the quadrant they are literally positioned right under the line that separates the visionaries from the leaders.

According the Gartner report, SugarCRM continues to experience sales momentum and continues to appear on shortlists for Sales Force Automation options around the world. Its strengths include multiple delivery options at competitive price points and an open-source platform that allows for a number of implementation options.

Service Push allows a business to utilize the SugarCRM platform to successful implement sales force automation and customer relationship management. It provides many of the benefits that the leading platforms offer, but without the large licensing fees and implementation fees associated with those platforms.

A business that utilizes the SugarCRM Ultimate package gets a robust platform that can be implemented in their business right away.  The Ultimate package allows for unlimited users without paying any additional user fees. Businesses can store their contacts, track sales, track projects and manage and store all documents within the system.

In addition, the Ultimate package also allows for the ability to do mass email marketing. This allows a business to send out emails to multiple prospective and existing customers at one time. The Ultimate package allows a business to send up to 1,000 outbound emails per day .

The Ultimate package also allows for the ability to generate leads automatically using LinkedIn and Facebook. An Email Marketing Intergration offering is built in with the offering and email lists can be synchronized with SugarCRM. The Ultimate package also allows for a Mobile CRM service offering so that users can access and fully utilize the system right from mobile platforms such as their smartphone or tablet device. Reporting and automated reports are also included within the Ultimate package.

Finally, the Ultimate package allows for the installation of unlimited modules so that the application can be fully customized to meet the specific needs of the business. This allows a business to implement such features as Contact Management and Knowledge Management for customer service, payment processing modules and a number of other modules.

ServicePush offers a comprehensive SugarCRM implementation designed to meet the needs of a growing small business. To learn more about the Service Push Ultimate SugarCRM package click this link to see the Ultimate service offering.