Email Marketing & Social Media marketing are not the same. So many small business owners I know make the mistake of using Social Media as the only tool to market their business without ever understanding the impact it has to their business. In short, for growing your business – Social Media is NOT the preferred method to grow it unless you have thousands of dollars to spend on Ads. If you do not, then read on and learn why Social Media is not the most effective tool to grow your business:
Overall Performance & Reach – Having 5,000 email subscribers and 5,000 Facebook fans is not the same. The algorithmic changes on Social Media platforms like Facebook limit the amount of reach your posts have. So if you have 5,000 facebook fans, studies show that the Facebook organic reach has been decreased to 6% of your fan base. So in a best case scenario where your post is shared among friends, and others on your page – you will get no more than 200 – 300 reaches on a page of 5,000 fans. This gets even worse on a page that has 500,000 fans or likes. In this case, your reach is decreased to 2%. On Twitter, it is estimated that less than 2% of your followers will see your post.
Now lets compare this to email where the average open rate is 21%. If you have a list of 5,000 email addresses, and 5,000 Facebook Fans, and 5,000 followers on Twitter, here is what you will get:
- 1,050 people will open your email
- 300 Facebook fans will see your message.
- 100 Twitter followers will see your message.
Its clear that email is likely the best to grow your business and touch new leads! Combine this with smart marketing automation where you can score the level of engagement each email subscriber has, and you have a clear tool that you can utilize to grow your business. If your interested in automating your email marketing, try our Marketing Pro packages where you will get SuiteCRM integrated with MailChimp to manage your leads, targets and send your email campaigns. We offer you a 30 day free trial, with training and customer support.